Growth Engineer, Daily
Nov 2022 – Nov 2023,
Daily provides APIs that enable companies to build real-time video and audio into their products and
applications. As the first Growth Engineer, I had responsibilities across the product and marketing
platforms.
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Improved ad quality and lead quality by instrumenting product engagement signals across complex surface
area (video
call product, admin dashboard, and API)
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Improved successful onboarding rate through experimentation in signup and onboarding using personalization
-
Implemented first customer data platform, built and maintained data pipelines between CDP, CRM, data
warehouse
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Created a new marketing channel by listing Daily in the AWS Marketplace, requiring integration with
account management and billing
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Guided prioritization and alignment by identifying and reporting on KPIs, creating necessary data rollups
and dashboards
Sept 2020 – current,
- Bootstrapped, tested, and operated a Facebook Ads program in one month with a 240% return on ad spend
- Developed user research scripts and interviewed donors and staff to inform product priorities
- Consulted on product and technology roadmap
Career sabbatical
2019 – Nov 2022
Staff Product Manager, Etsy
2017 – 2019,
- Developed strategy and hired engineers for a new team to partner with product marketing
- Extended existing trial credits platform to support ad credits, issuing $2.3 million in credit to 150K
customers
in the first 9 months of operation
- Upgraded product messaging in customer dashboard, improving capabilities for targeting, shortening
conversion
funnels, and measuring results showing increased conversion rate
- Integrated a third-party community platform to replace 12 year old legacy system with millions of posts
from
hundreds of thousands of customers
Director, Internal Platforms, Etsy
2016 – 2017,
- Managed product and engineering for a group of 40
- Partnered with stakeholders across marketing, customer support, and legal teams to develop new
capabilities and
efficiencies
- Led vendor selection and integration for new third-party email marketing and customer support platforms
Senior Engineering Manager, Etsy
2014 – 2016,
- Managed an engineering group consisting of the Performance, Front-end Infrastructure, and Internal Tools
teams
2013 – 2015,
- The Target Labs brings advanced data analytics and predictive modeling to state and local-level
Democratic and
progressive campaigns
- Performed data cleaning and built predictive models using R and python
Engineering Manager, Etsy
2012 – 2014,
- Started and grew the Performance and Front-end Infrastructure teams
Software Engineer, Etsy
2011 – 2012
- Performance and Core Infrastructure
2010 – 2011, Dublin, Ireland
- Social game development with ActionScript and Python.
Consultant
2009 – 2010, Dublin, Ireland
Freelance software development consulting. Projects include:
Partner / Senior Engineer, Radical Designs
2005 – 2009, San Francisco, California
Radical Designs is a full service web development group focused exclusively on the needs of non-profit
and grassroots social change organizations. I joined as the fourth employee and helped grow to an eight
person team, delivering quality service to under-resourced clients while maintaining sustainable business
practices. I have extensive practice in doing more with less.
As Senior Engineer,
- I created a new offering in custom web application development with Ruby on Rails, allowing us to
build more sophisticated applications on shorter timelines.
- I introduced agile methods — continuous integration, test driven development, pair programming,
and variable scope contracts — resulting in increased product quality, development team
productivity, and client satisfaction.
- I initiated a massive refactoring of the flagship legacy PHP CMS application, applying design patterns
for reuse and decreased complexity.
As Partner,
- I helped plan and implement our incorporation, creating governance structures for sustainability and
longevity.
- I was involved in all aspects of our business — responding to proposals, project planning and
management, building and managing client relationships, application development, and systems
administration.
Programmer, The League
of Young Voters
2004, San Francisco, California
- Created a social network for supporting young people in electoral activism. Wrote front end interfaces
using mod_perl with template toolkit and created object persistence library for redland rdf store.